Recently, Smithers Peel of the International Market Research Institute released the report “Top Ten Disruptive Forces in the Packaging Industry from 2021 to 2030”. According to the calculations of the Institute, the global market value of the packaging industry in 2019 is about 866 billion US dollars, of which the growth rate of parts of the Middle East, North America and South America is 5% to 7%. It is estimated that by 2021, the market value of the global packaging industry will reach US$1 trillion. The report pointed out that in the next 10 years, the development of the packaging and printing industry will follow the principles of consumer orientation, enhancing product added value, building brand power, and integrating development with the Internet. In the process of transformation of the packaging and printing industry, there are ten major forces that will lead the transformation of the industry.
Consumer demand-oriented packaging marketing
The Smithers Peel Institute report shows that packaging is an important means of promotion in the circulation of goods, and the changing process of consumer psychology has a strong connection with the sales process of goods. It is precisely because contemporary packaging marketing actively responds to the psychological needs of consumers that it not only achieves the purpose of promoting merchandise, but also exerts its initiative to guide healthy consumption and reasonable consumption to a certain extent. The survey shows that in the next 10 years, the sales of packaged products will first consider the needs and interests of consumers and meet the needs of customers at different levels.
Ten disruptive forces in the packaging industry in the next ten years
Force 1: Innovative design
Power 2: Personalized customization
Force Three: Green and Environmental Protection
Force four: shelf marketing
Power Five: Technology Upgrade
Power Six: Cultural Elements
Force Seven: Sustainable Development
Force Eight: Security and Anti-counterfeiting
Force Nine: E-commerce platform
Power Ten: Green Logistics